Hippie Chicks by VAN® started from a problem, a bad experience really.
One day, 12 year old India and her Mama went shopping to buy her first bra. India felt a little a little shy about it, awkward but yet somewhat excited.
They went to several stores and were disappointed. The few junior or training bras they found were either:-
- in boring colours;
- looked like miniature versions of adult bras;
- had cups and paddings (really? First bras? Even for the 9 year old age range?),
- a little too lacey; &
- most were made from very thin cotton material, were single layered and which would NOT provide good support and coverage.
But India’s nightmare really began at the trying-on stage. A sales lady, with a rather loud voice, attended to India; roughly placed a tape and started measuring around India’s chest. Then, without asking India her colour or design preferences, the sales lady selected 2 junior bras, handed them to her & pointed to the fitting room.
When they left the store (empty-handed), Mama noticed that India had become quiet and was walking with a little hunch. Instantly, Mama was reminded of HER own similar, bad experience way back when she bought her first training bra.
It’s been years and still, the choices and experience for these young girls have neither changed nor improved much.
So, being the badass that she is, India's Mama started Hippie Chicks by VAN® -- to give each and every girl, yeah you rock stars out there, an awesome experience when buying your junior bras.